Lets Inspire

It’s something not very often talked about and applies to all areas of everyone’s lives, from the moment you set foot in a store, to dating the cute stranger you met last weekend. Backwards rationalization to put it simply is whereupon you come to a logical conclusion in your brain based on your emotional state, essentially rationalizing emotional choices with logical reasoning.

If you’ve ever been in sales you’ve probably heard of backwards rationalization before, its an often used sales tactic to get a customer emotionally committed to buying an item even if logically they do not need it. This way when someone emotionally wants something you’ll often see them rationalizing with them self, thinking up reasons why they do need the item, and ignoring the reasons they don’t. On the other hand, if someone doesn’t emotionally like something even if they really need it they’ll often talk themselves out of buying it. Which is precisely why sales people exist in the world, not to help people make rational choices (as they can do that on their own by simply browsing) but to emotionally sway them so they logically convince themselves they need something.

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